People Planet Profits....
When It All Comes Together!,
Building a Culture for Sustainability
People, Planet, and Profits in a New Green Economy
Jeana Wirtenberg Ph.D
Foreword by Andrew Winston
This practical, easy-to-understand book sets a path to successfully building a culture for sustainability in today's global marketplace, providing "best practice" case studies from industries and sectors including manufacturing, business-to-business, hospitality, consumer products, telecommunications, and professional services.
"Sustainability" isn't merely a buzzword; it's critical to long-term success.
In their own words, leaders, managers, and employees from nine global companies explain how they are turning their visions into reality. Sustainability and human resources expert Jeana Wirtenberg describes how these companies are transforming challenges into opportunities by opening their minds to the megatrends that will define the future. The vast majority of today's CEOs consider sustainability essential to their company's success, yet most do not know how to embed it into their company and its culture. This book guides firms of all types and sizes—from those organizations just starting their journey to sustainability, to those seeking to accelerate their positive impact on people, reduce their negative environmental impact, and improve their bottom line. Wirtenberg shows readers how extraordinary results are possible by engaging the hearts and minds of employees throughout the organization.
• Never-before-published stories and lessons learned from nine successful global companies that are building cultures for sustainability
• Tips from business leaders on how to create purposeful work environments that ignite employees' passion
• Practical resources: on-the-ground successful programs; proven global and local best practices; top-down and bottom-up strategies and activities; and user-friendly frameworks, tools, and references that help firms at any level of sustainability build a more sustainable culture via increased employee engagement
What they are saying about this book.
"Changing company culture is the biggest challenge for sustainability champions. Jeana Wirtenberg gleans best practices and lessons learned from case studies of nine leading companies’ experiences to provide a buffet of proven approaches for hungry culture- change agents. Perfect. Now let’s get on with it."Bob Willard, Author and Speaker, Sustainability Advantage
"This book offers excellent examples of how organizations can make the commitment to sustainability congruent with the other economic drivers that often hold organizations captive."Edgar H. Schein, Professor Emeritus, MIT Sloan School of Management
"This is a must-read for any leader, citizen, student, or organization interested in how they can create a culture of sustainability. It is an engaging and lively read, accessible to the novice as well as the seasoned professional. The reader is drawn along by case studies of corporate leaders who are working systematically to help their companies face a set of interconnected and emerging global realities such as resource scarcity, social and economic inequality, and threats to the environment. Wirtenberg’s story is a positive one and is one focused on solutions. She starts from the position that it is both necessary and feasible to find a way to “have enough, for all, forever,” and then sets out carefully to show how and why this is possible, based on the practices of nine major corporations. Her interviews with company leaders from BASF, Sanofi, Alcatel-Lucent, Ingersoll Rand, and five others are woven throughout the book to arrive at a set of best practices and to provide a step-by-step guide toward corporate sustainability. Wirtenberg ‘s effort will take its place alongside other classics of the sustainability and green-business movement. And it is an important book for all of those who care about our mutual future, our responsibilities toward one another, and how we can create a more just and sustainable future.”
--Scott G. McNall, Emeritus Provost and Professor, California State University, Chico and Founding Executive Director of the Institute for Sustainability
"A practical, well-written guide to building a corporate culture of sustainability, well-illustrated with In-depth case studies and author insights. Highly recommended!"
Jacquelyn A. Ottman Green Marketing Expert and Author, The New Rules of Green Marketing (Berrett-Koehler, 2011)
"In Building a Culture for Sustainability, Jeana Wirtenberg writes from her heart, mind, and soul. She calls individuals and organizations to take responsibility for our current reality and then to use their unique capabilities, knowledge, and purpose to create a sustainable world—one where there is “enough…for all…forever.” Moving beyond single-focus studies of environmental sustainability, she additionally explores the human side of sustainability that is needed to achieve long term success. By engaging employees, inspiring personal innovation, fueling care and commitment, creating leaderful environments, and cultivating sustainability-inspired habits, all organizational members may co-create sustainable mindsets, cultures, and results. The book masterfully integrates vision, passion, and reflection with well-documented case studies, personal interviews, and rigorous analysis while also providing practical guidance and a roadmap for change."
Kristine Marin Kawamura, PhD, Professor of Management and Director of MBA Program, St. Georges University, and author of the
forthcoming book Care: A Timeless Resource for Energizing Organizational Health and Wealth in the Relational Era.