"Changing company culture is the biggest challenge for sustainability champions. Jeana Wirtenberg gleans best practices and lessons learned from case studies of nine leading companies’ experiences to provide a buffet of proven approaches for hungry culture change agents. Perfect Now let's get on with it."
Bob Willard, Author and Speaker, Sustainability Advantage
People Planet Profits....
When It All Comes Together!,
There is more will than ever to make sustainability happen, and happen in deep, meaningful, world-changing and profit-enhancing ways. A company’s operations are truly sustainable only when sustainability is part of everyone’s job and built into everything from daily decision making to yearly performance objectives. Just as quality of work and product is an unquestioned element of everyone’s job, so must sustainability be fully integrated into everyday business practices.
Fortunately, a large number of companies are doing just that, probably more than most people realize. Many others want to but haven’t quite figured out how yet. Of course, there are some who still haven’t realized business has got to change—but they will. Many companies (and other organizations, such as universities, nonprofits, and governments) get stalled in making the transition from recognizing the importance of sustainability to walking the talk simply because they’re not sure how.
My mission is to show them how and guide them along the way. My intention is to create a road map for business leaders to create purposeful work environments that ignite employee passion, encourage engagement, reinforce ecological responsibility and increase profit. In my new book, I introduce nine great companies and dozens of committed people who are already on this path, and are eager to share their stories. And I’ve done years of research that further provides clear and actionable insights about what needs to happen.Read more